The ‘net-generation’, both in its mythological state and its rudimentary reality, presents a challenge to contemporary Universities. This Webinar presentation (and accompanying paper) identifies the myths that inform current policy, the actual challenges that result, and the models that support a professional, disciplined response on the part of educators. Whilst Higher Education Institutions are challenged to teach in increasingly diverse ways, to increasingly diverse populations, Senior University leaders must acknowledge that the very nature of knowledge creation, stewardship and propagation has changed. Staff, trained in one epistemological universe must be supported in adapting their skills to a new one. A subtle blend of institutional approaches, customised to each institution is necessary if the challenge of adopting the very best of educational technologies to meet the demands of new emerging generations of learners is to be met. One model, the Student-Owned Learning-Engagement (SOLE) model is suggested as providing one possible institutional solution.