Seventh webinar in series "Talks on E-assessment and Learning Outocomes" was held on October 21st. The webinar's title was „Be aware what you are asking for! Assessment criteria and analytics". The presenter Blaženka Divjak, Professor at University of Zagreb, Faculty of Organization and Informatics presented how assessment guides student learning in higher education. In this approach it is important to be well described by the assessment criteria, but often teachers are missing instructions on how to do it. It was also explained how the evaluation criterion and learning outcomes can be implement out using the columns in a virtual environment. Virtual environment generates a large amount of data that can be collected, analyzed, visualized and used. In the webinar two case studies was presented dealing with creation of assessment rubrics, their implementation and follow up learning analytics. The recording of the webinar is available.